Businesses have great modern banking options (Mercury, Divvy, Brex, Ramp, etc.) but families are stuck with banking experiences right out of the 90s. These banks don’t pay fair interest rates, and you’re required to visit branches for simple tasks like opening an account for your kids or sending a wire transfer.

At Crew we’re building a better banking experience specifically for families. High interest joint accounts for parents, authorized user accounts for kids, with allowances and debit cards for everyone in your crew.

Changing where you bank can be a significant task both logistically and (more importantly) emotionally, so we needed to get our onboarding flow right. We spent several weeks building and rebuilding our onboarding flows and I’m excited to share what we learned.