Great products don’t exist in a vacuum—they live within a complex business system. To build impactful products, teams need to understand, influence, and help shape the broader context they operate in.
This talk will explore how to treat your company like a system: one that can be measured, tested, and optimized—just like a product. You’ll learn how aligning business architecture with product goals can remove friction, accelerate learning, and improve customer outcomes.
Key topics include:
If you’ve ever felt your product is limited by what’s happening “behind the scenes,” this talk will help you see how to unlock value by shaping the system around it.
AI isn’t just transforming the products we build—it’s transforming how we build companies. In this candid, fast-paced session, we’ll share how a product manager and a designer bootstrapped a startup using AI as our cofounder, copilot, and—at times—our therapist.
We’ll walk through how AI has helped us:
We haven’t (yet) built AI into our product—but we wouldn’t have gotten this far without it. This talk blends real-world examples with a practical playbook for indie builders and lean teams. You’ll walk away with time-saving tactics, fresh inspiration, and a clear view into what’s newly possible when AI meets hustle.
And if you believe that, I have a bridge to sell you.
Seriously though. Is an AI-assisted design pipeline that scales, that is compliant with your design system, which has built-in collaboration mechanisms, and which takes you all the way to frontend code possible in 2025? Technically it is. But this is beyond generative, zero-one work. There are some big challenges. And to realize them, you may not realize what you’ll have to give up.
And you’ll know exactly what I mean when the velocity you gained with idea generation is lost in refinement. When AI exacerbates design system drift. When you trade the collaboration and feedback mechanisms you had in Figma for the enslavement to an ever-current and always polished prototype process, with URLs passed around without any built-in feedback loop. When, instead of reused, organisms get lost in forked code-bases built for developer collaboration and not for design teams. When all you want is to be able to put it all back into Figma so you can refine it without screaming through an AI prompt for the twelfth time to move the thing five pixels to the left. When you’ve experienced all of these pains and more, only then will you be ready for this session.
At Rev, we’ve been finding solutions to some of the biggest challenges mature design teams face when they start designing with prompts. In this session Andrew will share what’s been working at Rev and what we’re looking forward to.
With a career spanning Apple, Pinterest, Yahoo, and now ThoughtSpot, Bob Baxley has helped shape the digital experiences millions use every day. In this intimate on-stage interview, we’ll explore Bob’s journey through decades of product and design evolution—from the early internet to today's AI-powered platforms.
Together, we’ll unpack what remains timeless about great design, what’s changing faster than ever, and how designers and product teams can stay relevant and resilient in the face of accelerating innovation. Bob brings honest insights, sharp perspective, and a deep understanding of what it really means to build meaningful, human-centered products in an AI-driven world.
In it's 10th year, Front is a sell-out event, with a 1,000 annual attendees from across the country and around the world. Join us at the Front to share, learn, and be inspired to create amazing products.