Product design today can make the use of data and analytics seem strictly quantitative, but the concept of “emotional design” is bringing a new, qualitative aspect to the industry. By employing this approach, organizations can reframe the way they are thinking about their problems and pivot to address them at the human level. That’s where AI comes in – savvy designers can use the technology to gain that insight at an unprecedented scale that’s uncovering new opportunities and needs.  

In this presentation, Chris Willis will walk through how his team uses Domo’s AI tools to identify the genuine emotional experiences of a customer base, and ultimately design products that address customer problems and enhance positive interactions more accurately. Chris can point to specific examples in industries like healthcare, retail, finance and logistics where his team employed the emotional design approach to help businesses understand their stakeholders better, and in turn improve overall employee, customer, and partner satisfaction.