In this interview with Amy Hedrick, a leading expert in human-centered design (HCD), she will share her experiences and strategies for implementing HCD at scale. We will discuss her journey from establishing design and research teams at Kelley Blue Book to enhancing design thinking programs at Intuit and contributing to design innovation at Autodesk. The conversation will delve into the principles of HCD, its importance in creating user-centric solutions, and the challenges of scaling these methodologies in large organizations.

Amy will share how human-centered design can address complex global challenges and improve user experiences across various industries. Attendees will gain valuable insights into the iterative process of HCD, the importance of empathy in design, and the role of multidisciplinary teams in developing effective solutions. Amy's experiences and practical advice will offer a comprehensive understanding of how to integrate HCD principles into large-scale projects, making this event a must-attend for design professionals and enthusiasts alike.

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