Let’s explore what it’s like to take the product idea you have from your kitchen table to the marketplace. We’ll study the journey of Everee and how I quickly learned that we weren’t just building a product but a business. We’ll explore how we assessed our idea, built our team, determined our funding strategy, assessed product market fit, measured our success, monetized our product investments and did all of this while maintaining our day job. In the end, you'll leave with a blueprint of how you can act on your own idea.