When you are a true product and design leader, you challenge the status quo, the norm, and the populous opinion. This journey can be hard, lonely, and has its penalties: being criticized by detractors, questioned by popular opinions, and challenged in all different directions including your own organization. This talk will focus on the strategies on how to achieve true product and design leadership in your organization. Albert will share the difference between status quo and world-class product and design leadership, including the pitfalls of leadership and how to avoid them. The path to something outstanding is always uphill, but like anything great in this world, it will be worth the effort.