Like most aspects of product and development, research looks very different at a startup compared to an enterprise business. Comparisons can be made of research practices at different sized companies, but how does the transition actually happen? How do you know when it is time to move from one research approach to another? This presentation will address how to tell which research stage best fits your business, and what you need to do to level-up your research when the time is right. The story of Jane can help you anticipate how a team navigates these large-scale process changes to become a research powerhouse on the other side.

Strategic Product Research is in high demand, but Product and UX professionals are often set up to fail. What exactly does strategic research entail? And how does it differ from discovery research? Learn why showing conceptual designs to users doesn’t work and explore better ways to evaluate whether you are building the right product or feature.

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Join Danielle Green to walk through a new framework for determining what research your team needs to define and support your product strategy. We’ll cover common tactics for approaching strategic research depending on your team’s needs. Geared toward product managers, designers, product leaders, and entrepreneurs, this webinar is designed to empower UX and Product professionals to make strategic decisions confidently. Apply your strategic product research skills to level up your team’s strategic plan, define your roadmap, and achieve the right outcomes for your product.

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